Norwex Global Rebrand

The Norwex rebrand was an opportunity to refine and strengthen the brand for greater clarity, consistency, and scalability in a competitive market. Our goal was to evolve the brand identity and packaging to better reflect our Norwegian heritage while maintaining a modern, premium feel. We redefined the brand voice, refreshed the logo, and developed a cohesive packaging system that enhances recognition and differentiation. A key component was our new photography approach—clean, natural, and lifestyle-driven—to showcase the products in an authentic and aspirational way. This transformation reinforced Norwex’s core values and positioned the brand for future growth.